Alongside the release of its two new fitness wristbands Charge 2 and Flex 2, Fitbit has also rolled out Fitbit Adventures, a new series of personal, non-competitive activity Challenges that are designed to inspire people to move more and reach their health and fitness goals. With each step logged, users can advance and virtually experience iconic landmarks and trails in Yosemite National Park or participate in the TCS New York City Marathon. Available globally in the free Fitbit app, Fitbit Challenges motivate users to increase activity, showing how small steps add up to big results.
“Fitbit Adventures are the perfect motivation for anyone who may not want to compete in a traditional Fitbit group challenge with friends or family,” said Tim Roberts, executive vice president, Interactive at Fitbit. “These new challenges inspire you to move more through virtual explorations of some of the most captivating environments in the world–places you might not be able to visit otherwise–all powered by your daily step activity.
Where Will Your First Fitbit Adventure Take You?
You can begin your first Fitbit Adventure with one of three breathtaking trails set in Yosemite National Park, including Pohono Trail, Valley Loop, and Vernal Falls. In order to showcase the natural beauty of one of the world’s most treasured national parks and make it completely immersive, Fitbit partnered with world-class explorer and award-winning photographer, Chris Burkard. In addition, through Fitbit’s unique partnership with the New York Road Runners, you will have the opportunity to experience the iconic TCS New York City Marathon. These two Adventures are the first in a series of innovative Challenges being developed by Fitbit, with future updates adding renowned destinations and experiences from around the world that will encourage and motivate users to reach their health and fitness goals.
It’s All About the Journey
In addition to virtually transporting people to a far off land through dramatic imagery, each Adventure features a vibrant new interface that lets them navigate through the journey in the Fitbit app and see how their daily steps collectively advance them along the trail. Along the way, they’ll have the chance to discover the following experiential elements and milestones:
- Trails: Every Adventure has single and multi-day trails that are the same distance as they would be in real life, so users can find the right challenge.
- Daily Destinations: Each morning users are challenged to reach a new destination along the trail. The distance to the destination is personalized to the wearer’s historic Fitbit data, making the experience challenging yet achievable for everyone. Once a destination has been reached, the next day’s distance is increased slightly to inspire people to become more active over time.
- Landmarks: From jaw-dropping peaks to stunning vistas, Landmarks are locations along each trail that are unlocked as you progress toward the destination.
- Treasures: Uncover and collect hidden Treasures along each trail, like fun facts about the Adventure, health and fitness tips, and mini challenges.