MILO and FC Barcelona’s partnership kicks off with a program to send children to train with the pros

Milo and FC Barcelona, two global sports icons, embark on a four-year partnership aimed at enhancing children’s quality of life through a healthier and more active lifestyle. And they’re doing it through Road to Barcelona, a selection camp that will scout for the next football champions and give them a once-in-a-lifetime experience training in Camp Nou, the home stadium of FC Barcelona.

Ten kids will be sent to participate in the training camp at Camp Nou. More than skills, the players will also be chosen according to the Milo and FC Barcelona values they exemplify. The selection criteria puts importance on the right mix of values (60 percent) and skills (40 percent) exhibited by the young athletes through the sport.

During the local selection camp happening on September 2 and 3 at McKinley Hill Stadium in Taguig City, a pool of invited participants from different football communities in and around Metro Manila will undergo extensive training to be included on the shortlist. Two deserving members of the team will be granted an all-expense paid trip in recognition of the skills and values they espouse. The remaining eight players meanwhile will be chosen based on the local camp ranking system.

Ten kids will be sent to participate in the training camp at Camp Nou. More than skills, the players will also be chosen according to the Milo and FC Barcelona values they exemplify. The selection criteria puts importance on the right mix of values (60 percent) and skills (40 percent) exhibited by the young athletes through the sport

An expert panel composed of executives and officials from Milo Philippines, the Philippine Football Federation, Ignite Sports Group, and the visiting FC Barcelona Spanish coaches will carefully deliberate on the most deserving young footballers in the invitational camp happening in October. The four-day program in Camp Nou is highlighted by the Escolta football clinic, Camp Nou classroom sessions and museum visits, city tour, and interactions with the FC Barcelona coaches and teams from participating countries such as Malaysia, Indonesia, Vietnam, and Colombia, among others.

The global partnership was first announced in November 2016. With the integration of FC Barcelona, Milo Philippines will continue to grow and support its grassroots sports programs while leveraging on the culture and values unique to the club.

“We are proud and honored to have one of the biggest football clubs in the world share in our commitment to build champions through sports. It is our hope that this partnership helps build kids’ dreams and realize them through the Road to Barcelona program,” said Willy de Ocampo, business unit manager of Milo Philippines.