As far as most retail store launches go, the Rustan’s ActiveWear opening was surprisingly tiring (in the best way possible)

By Catherine Orda

The launch of Rustan’s ActiveWear yesterday at Rustan’s Makati marks the retail industry giant’s confident foray into the world of sports retailing. Though Rustan’s has always sold sportswear, ActiveWear is the company’s first sports retail-exclusive store especially tailored to fitness enthusiasts, or just about anyone who’s concerned about living an active lifestyle.

Not enough good things can be said about the wide variety of items the store offers, so it may as well be mentioned that it probably has just about everything you need. From running shoes and water bottles to sports sunglasses and in-ear headphones, you’d be remiss not to pay a visit to the store.


Customers will soon get lost in the business of shopping for their own personal athletic endeavors (whether it be casual or competitive), so Rustan’s made an effort to explicitly impart what ActiveWear is all about through filling yesterday’s launch with non-stop games and activities, delicious healthy food, and many more adrenaline-filled sweat sessions

Some highlights of the event include a mini archery game, a pole dance performance, and an energizing cardio dance workout class led by Mia Cabalfin. Yesterday’s attendees included the likes of Bubble Paraiso and football players Aly Borromeo and Anton del Rosario who were seen excitedly participating in the games and the cardio dance workout class.