Adidas introduced a new landscape to the running culture with its latest Ultraboost 19 release and partnership with District

By Nicole Ganglani 

With the rise of technology over the years, it’s no surprise that sports like running is slowly adapting to its magic to transform the sport. That’s why brands like Adidas are constantly on the move when it comes to innovating today’s running culture.

In line with the release of their latest Ultraboost signature shoe, Adidas Philippines held a Running Recode Festival last Saturday, March 16 at Early Night? In Bonifacio Global City (BGC).

The Ultraboost 19 is the brand’s most responsive running shoe yet. Composed of a more optimized boost midsole with a tuned torsion spring and a 3D heel frame, the shoe was designed to bring more support, adaptability, and responsiveness to every run.

As someone who does not join marathons often, I found that the Ultraboost 19 was the perfect pair of shoes to get me into running. Throughout my run in the busy streets of BGC, the shoes proved to be light and comfortable and because of this, I ran better than I expected. The Ultraboost has a lot of cushion, so the shoe was indeed very responsive and apt for a long distance marathon.

I also felt the energy impact of the shoe as I ran through the course of BGC. The shoe made me feel the strength and jolt of every step which pushed me to run through the city.

Another interesting thing about the Ultraboost 19 is that it’s also the perfect shoe for casual wear which not all running shoes can pull off. Not only is it the ideal shoe to run long distance marathons but also a lifestyle shoe that suits any casual get up or street attire. It’s something I can wear in the gym to do laps on the treadmill, but also something I can wear to work.

Besides the release of their latest Ultraboost signature, Adidas also announced their partnership with the District application.

The partnership launch had us try out the the District app (downloadable in all smartphones), a race game where the players tried to collect as many points, badges, and rewards within an hour—similar to playing Pokemon Go while running around the streets of BGC. The game also included trivia questions about the city which we had to answer in order to score some points—making the run both more challenging, fun, and unique.

With the District app and innovative series of upgrades added to the Ultraboost 19, suffice it to say that Adidas is constantly redefining the running culture.

The Ultraboost 19 is sold for P9,300 and is available in-store and online at www.adidas.com.ph/running_ultraboost