Adidas creates a new running landscape with its Ultraboost 19 release and partnership with District
With the rise of technology, it’s no surprise that running is slowly adapting to transform the roots of the sport. That’s why brands like Adidas are constantly on the move when it comes to innovating today’s running culture.
In line with the release of its latest Ultraboost signature shoe, Adidas Philippines held a Running Recode Festival on Mar. 16, at Early Night in Bonifacio Global City (BGC).
The Adidas Ultraboost 19 is the brand’s most responsive running shoe yet. Composed of a more optimized Boost midsole with a tuned torsion spring and a 3D heel frame, the shoe was designed to offer more support, adaptability, and responsiveness to every run.
As someone who doesn’t join runs often, I found that the Ultraboost 19 was the perfect pair to get me into running. Throughout my run in the busy streets of BGC, the shoes proved to be light and comfortable, making me run better than expected. It offered plenty of cushioning that gives me confidence to try it out for longer disances.
I also felt the energy impact of the shoes. They made me feel the strength and jolt of every step, which pushed me to run around the city with ease.
Another interesting thing about the Ultraboost 19 is that it’s also great for everyday wear, which not all running shoes can pull off. Not only is it an ideal shoe to run long distances in but it‘s also a lifestyle shoe that can jazz up any casual outfit. It’s something I can wear in the gym to run on the treadmill but also something I can wear to work.
Besides the release of its latest Ultraboost signature, Adidas also announced its partnership with the District application. The partnership launch had us try out the the District app (downloadable on all smartphones), a race game where players try to collect as many points, badges, and rewards as possible in an hour—similar to playing Pokemon Go while running around the streets of BGC. The game also included trivia about the city that we had to answer in order to score points—making the run both more challenging, fun, and unique.
With the District app and innovative series of upgrades added to the Ultraboost 19, suffice it to say that Adidas is constantly helping redefine running culture.
The Ultraboost 19 retails for P9,300 and is available in-store and online.