Parents all over the world have expressed their gratitude for The Body Coach’s videos
By Nadine Halili | Photo from Facebook
Following the closure of gyms and sports facilities, people have sought online workout classes to stay active. Luckily, this British fitness instructor has creatively thought of merging exercise and raising funds to help those affected by the virus.
Thirty-three-year-old fitness instructor Joe Wicks, a.k.a. The Body Coach, started a “PE with Joe” live YouTube series on Mar. 23 to inspire children in the UK to keep active after schools have shut down. Thousands have tuned in to his live sessions on his YouTube channel, which garners millions of views per video and currently has over two million subscribers. Parents even outside the UK have expressed support online, thanking Wicks for helping them homeschool their children with his PE lessons through the hashtag #PEWithJoe on social media.
Wicks says that all proceeds of his PE sessions on YouTube will go to the National Health Service, England’s healthcare system. The Body Coach has been dubbed the “nation’s PE teacher” for helping children stay active amid the coronavirus health crisis. The popularity of his videos has increased his advertising revenue, which he described as “unlike anything I’ve seen or experienced on my channel before,” he said on Instagram.
“In the past week alone on the past seven videos, the AdSense is almost at $100,000. That’s incredible.” Wicks told hosts Piers Morgan and Susanna Reid on ITV’s “Good Morning Britain.”
Wicks holds his live workout sessions from his London apartment every weekday morning at 9 am. As of Apr. 2, there are 29,474 cases of the coronavirus reported in the UK with 2,352 deaths and 135 recovered or discharged.
Subscribe to our newsletter to receive the latest sports news and active lifestyle and fitness features you need