The fact of the matter is, menstrual care is indicative of a bigger health issue that affects everyone—not just females
A woman’s monthly cycle shouldn’t get in the way of her chosen sport—or career for that matter.
While menstrual cycles shouldn’t be taboo in competitive sports or even in recreational swim sessions, the reality is that menstrual health is easily brushed off, owing to a lack of awareness, misconceptions, and the stigma on the subject.
When a woman gets her period, it’s a given that she experiences discomfort and pain. This then affects her performance and efficiency. Yet you’d be hard pressed to find moments in which coaches and companies have commented on and tackled the issue square on. The fact of the matter is, menstrual care is indicative of a bigger health issue that affects everyone—not just females.
So we here at Multisport and our sister brands Scout, Nolisoli, Preen, and F&B Report are taking a brave step forward in being unapologetic about the issue with the distribution of Sinaya menstrual cups.
Sinaya’s menstrual cups are made from medical grade silicone, which are inserted into the body to capture menstrual fluid. Unlike the usual sanitary pad or tampon, the menstrual cup holds and captures more menstrual blood—for two years without any leaks—making it an eco-friendly and cost-effective option that sends a gripping message about health: that other aspects of healthcare shouldn’t be overlooked.
These cups are also anchored by the idea that employee healthcare goes beyond traditional health benefits companies provide. Assessing the impact of this bold move can feel as if you’re hitting the wall in the final kilometers of a marathon or gearing up for a high-intensity interval training session when you’re down in the dumps.
It doesn’t, really.
What this periodic pivot does is set the tone for the new direction everyone should embark on. Multisport is just here to show you how it should be done. You can even feel the free-flowing energy of the gesture running through our sister brands’ ruminations about menstrual care.
In their long run in the business of publishing and content creation, the brands have supported the progress of women, gender equality, and now even the necessity of women-specific healthcare. Employees need to be supported with these issues by talking openly and stripping away the cloak that shrouds stigmas on certain health issues.
Even when it means simply distributing menstrual cups on a day like today.